We live in constant motion: commuting to work, exercising, meeting friends. All of this exposes our skin to external factors. Cold winters, humid summers, and polluted air leave their mark on the skin. That’s why daily facial cleansing is not just a habit—it’s a necessity, helping to remove the day’s accumulated impurities and keep the skin healthy.

Of course, the ideal skincare routine is individual, as no two skin types are exactly alike. But there is a universal rule: facial cleansing is the foundation from which any skincare system begins. In this article, you will find expert recommendations on deep cleansing and learn how to turn this step into an effective beauty ritual.

Regular and thorough cleansing plays a key role in facial care. It helps remove excess sebum, dead skin cells, impurities, and makeup residues. Neglecting this step can lead to clogged pores, which often result in inflammation, acne, and premature skin aging.

Even though modern beauty routines are becoming increasingly multi-step, cleansing remains one of the most important and effective procedures for maintaining skin health, its protective functions, and natural renewal.

While evening cleansing should be more thorough, a lighter routine is usually sufficient in the morning.

Any facial cleansing should take into account your skin type, sensitivity, and daily care routine. In general, experts recommend cleansing the skin twice a day. Since we don’t wear makeup at night, a gentle morning cleanse with micellar water or a mild cleansing gel is usually enough to remove leftover night cream and sweat. For oily skin, cleansing gels or foams are especially beneficial.

It’s important to remember that the frequency of cleansing isn’t the only key factor. Avoid rubbing your skin too vigorously or using scrubs and peels too often, as this can damage the skin’s protective barrier and cause irritation.

Step 1: Remove Makeup

The first step in skincare is removing makeup. You can use micellar water, a makeup remover, or a cleansing oil. Micellar water and makeup removers effectively remove dirt and cosmetics, but the double cleansing method is especially effective. First, wash your face with a cleansing oil, then use a gel or foam cleanser to thoroughly clean the skin.

After removing makeup, it is recommended to perform a deeper cleanse using a water-based gel or foam. This helps to clear pores, remove residual impurities, and prepare the skin for applying night cream. For this step, we recommend using the

Red Pomegranate ANTI-AGING Cleanser by Global Fashion. Its rich, gentle foam softly cleanses the skin without causing dryness, leaving a feeling of freshness and hydration. It spreads easily over the skin thanks to its fine yet dense texture. It effectively removes impurities, excess oil, and traces of makeup while deeply cleansing pores. It helps restore damaged skin, smooths fine lines, and has antioxidant properties. It also helps prevent acne and protects the skin from harmful environmental effects, leaving it smooth, healthy, and radiant.

Exfoliation is the third step in skincare, but it should not be done daily. Using chemical exfoliants or scrubs removes accumulated dead skin cells and stimulates cell renewal, making the skin appear brighter, fresher, and more even. The key is not to overdo it: excessive exfoliation can cause irritation. Usually, one to two sessions per week are sufficient.

Before moving on to serums and moisturizers, it’s important to focus on toning the skin. A toner is especially beneficial for skin types that need to maintain an optimal pH and preserve balance. An excellent choice is the face tonic with Vitamin E, Red Pomegranate ANTI-AGING from Global Fashion. It deeply hydrates, replenishes moisture, and noticeably improves the skin’s condition, leaving it soft, smooth, delicate, and radiant.

The fourth step of skincare is the perfect time to apply moisturizing masks. After this, the skin becomes completely cleansed, strengthened, and ready for nighttime care, enriched with nutrients, and naturally regenerated.

Read also: Face Serum: What It Is and How to Use It Properly