If you dream of thick, expressive, and voluminous lashes, mascara has probably long held an honorable place in your makeup bag. This beauty product can lift your lashes, enhance your gaze, and add depth, making it indispensable for millions of women around the world.

For a long time, mascara was only available in various shades of black—a universal color that complements any eye color. But the beauty industry doesn’t stand still, and today the palette has expanded significantly: pink, blue, purple, and even bolder shades no longer surprise anyone. The question arises: which color should you choose to best highlight your natural eye beauty?

In fact, finding the perfect shade is not as difficult as it seems. Below, we’ve gathered the most popular mascara colors and explained which eyes they suit best. We’re sure you’ll want to try something new.

Black mascara is a versatile solution that suits absolutely everyone and helps create a flawless, classic look. Since every beauty brand offers its own version of black mascara, it’s important to choose the formula that works best for you in advance.
If you have sparse lashes and want to add volume and definition, opt for a mascara with a thickening or volumizing effect. To avoid clumping, choose a brush that carefully separates the lashes and gives your eyes a natural depth. 

 

In recent years, brown mascara has been rapidly gaining popularity, and many experts even call it the new "black." Unlike classic black mascara, brown creates a soft, natural contrast and particularly enhances blue, green, hazel, and dark brown eyes. It comes in a wide range of shades—from deep, cool chocolate to warm tones with a slight rusty undertone. Brown mascara is perfect for everyday makeup, giving your eyes expressiveness without being overly harsh.

If you have green or brown eyes, you might be surprised to learn that a deep blue mascara can perfectly enhance their shade. It's convenient for everyday use — a subtle alternative to the usual black mascara. To make the blue color appear even more vibrant, apply a white primer beforehand. Make sure to wait until it is completely dry so the mascara goes on smoothly and without clumps. The white layer acts as a base, intensifying the color while also caring for your lashes.

 

Purple mascara may seem like a bold choice, but don’t let the vibrant shade intimidate you. This rich color particularly enhances green, blue, and brown eyes, and the range of shades is impressively diverse — from electric purple to deep eggplant. Try swapping your usual black mascara for purple when you want to add a fresh touch to your look. Another advantage: purple mascara pairs beautifully with almost any eyeshadow. When creating a smoky eye, you’ll notice your eyes sparkling with renewed intensity.

Burgundy mascara, like classic black, is versatile and suits almost any eye color—especially blue, green, brown, and hazel. This shade is neither entirely purple nor entirely brown; it’s unique. It adds warmth and depth to the eyes and pairs beautifully with natural brown, peach, and champagne eyeshadows. Don’t like wearing eyeshadow? Try burgundy mascara with a neat eyeliner — a simple yet striking and stylish look is guaranteed.

Gray might not be the most obvious choice for mascara, but it definitely deserves your attention. This shade perfectly enhances gray, blue, and green eyes, giving your gaze a soft yet expressive look. From delicate light tones to deep charcoal gray, gray mascara is worth trying when you want to refresh your makeup and add something new to your beauty routine.

Color theory is relevant not only in fashion or interior design but also in makeup, including when choosing mascara. Selecting a mascara shade based on your eye color can maximize their expressiveness and make your eyes appear brighter. Black mascara remains a universal choice, but it’s also worth exploring other interesting shades, from warm brown to deep blue or soft gray. Choosing the right mascara color can instantly liven up your makeup and bring freshness and harmony to your look.

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