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Makeup Trends for Fall 2025: 8 Ideas for a Stylish Transformation

Makeup Trends for Fall 2025: 8 Ideas for a Stylish Transformation
The time has officially come to immerse yourself in the atmosphere of autumn makeup. Of course, a deep manicure shade and a fragrant pumpkin spice latte help set the seasonal mood, but nothing inspires quite like a refreshed beauty routine. Sometimes, just one detail—a dark lipstick or a velvety matte finish—is enough to capture the spirit of fall.

And remember: you don’t need a complete makeover to turn heads. This season, the focus is on natural looks, subtle accents, and modern takes on classic techniques—they appear fresh, stylish, and expressive.

Autumn offers plenty of inspiration—there are many trends, each interesting in its own way. To help you decide, we’ve compiled 8 simple and striking ways to update your makeup this season.

1. Make your lips the focal point with a juicy berry shade

Embracing seasonal colors is the easiest way to create a makeup look that captures the essence of autumn. Earthy tones are traditionally considered autumn classics, but rich berry and wine shades can be just as striking, especially when the focus is on the lips. Instead of the usual red lipstick, this season opt for a deep berry hue — it will not only refresh your usual makeup but also instantly add an autumnal charm to your look.

This color is versatile and allows you to experiment with different textures, creating a makeup style to match any mood. Matte lipstick emphasizes drama and adds a touch of mystery, glossy finishes bring luxury and glamour, while a lightly tinted balm or lip tint gives a delicate hue and a naturally fresh effect.

2. Refine your eyebrow shape

With the carefree summer days behind us, it’s the perfect time to refresh your eyebrow shape. This autumn, natural-looking brows are on-trend. Fluffy yet neatly groomed eyebrows enhance your makeup and frame your face beautifully, highlighting your eyes. “Refined” doesn’t mean sharp or rigid lines — brows should look well-kept while remaining as natural as possible.

3. Try Creating a Matte Effect Under the Eyes

Makeup trends from 2016 are making a strong comeback. Everything—from contouring to dramatic cut crease—is back in style. Even matte makeup under the eyes is experiencing a revival. It’s perfect for autumn: slightly glowing cheeks combined with matte under-eye makeup create the feeling of the cool season. This approach not only makes the skin look flawlessly smooth but also provides an ideal backdrop for the rest of your makeup.

Whether you prefer dark lipstick or soft smoky eyes, pairing it with matte under-eye makeup helps enhance your overall look. For the perfect effect, the “baking” technique with loose setting powder is used. While options were limited in 2016, today there is a wide range of shades—from banana and peach to pink and lavender. They allow you to achieve a matte under-eye area while adding an interesting, stylish detail to your makeup.
4. Focus on the Lashes

In the fall, dark smoky eyes are just as captivating as rich lipstick shades. They add drama, seduction, and a “leading character” effect to your look. To create this makeup, you can choose from a variety of shades: espresso, deep black, dark blue, or rich forest green.

A special focus should be on the lashes. Full and voluminous lashes enhance the drama of smoky eye makeup, making your gaze especially deep and expressive. And here’s the good news: you don’t need to be a professional makeup artist or visit a salon. Cluster lashes are easy to apply at home and allow you to adjust your makeup to match your mood and style.

5. Use a Bronzer

Bronzer is an essential product in the summer, highlighting tanned skin and giving the face a fresh, radiant look. As autumn arrives, many tend to set it aside, thinking the season calls only for dramatic makeup with bold accents.

However, bronzer fits perfectly into an autumn look as well. Deep, warm shades are especially striking, creating a cozy, natural glow on the skin. You don’t necessarily need to switch products — just choose a suitable texture so your makeup looks harmonious. Even when using matte contouring products, bronzer will enliven the face, adding dimension and freshness to your look.

Tip: Lightly mist your skin with a setting spray — it will “melt” the powder into the skin, creating a flawless, natural finish.

6. Try New Blush Shades 

If you prefer to highlight your face with blush instead of lipstick, autumn is the perfect time to experiment with a new shade. Instead of the usual pink and peach tones, consider bolder options. Earthy browns and red-orange blushes are particularly harmonious this season, creating a striking and stylish effect. For example, a warm brick tone gives the cheeks a lightly baked look, while combining powder and cream textures helps enhance the intensity and depth of vibrant shades. This approach allows you to create an original look, perfectly suited to the autumn mood. 
7. Use Wine Shades

Ready to try a bold autumn trend? Consider the “wine washing” technique — a “washed with wine” effect for eye makeup. Wine shades are softly blended across the eyelids, creating a look that is both rich and airy.
This fall, eyes in wine tones are especially on-trend: a burgundy shade on the lids looks stylish, modern, and slightly daring.
It is very important to choose the right color for your skin tone. Too intense a shade can look heavy, while too light a shade can get lost and fail to achieve the desired effect. For fair skin, opt for soft wine tones that highlight the eyes without overwhelming the look. For darker skin, deep shades work best, creating a striking and rich result. 

8. Keep Your Skin Fresh

This fall, radiant skin is on trend. If you’re emphasizing a bold burgundy lip or dramatic eye makeup, it’s important for your skin to look fresh and modern. Using luminous foundations instead of matte ones helps balance your skin tone, creating a well-groomed and natural appearance. For those with oily skin, we recommend gently setting problem areas with a light pressed powder to prevent unwanted shine.
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